Rev fuel rewards program
In its concluding discussion, the IRS mentions that applying Regs.
Rewards apply to any fill-up, up to 20 gallons.
Therefore, in keeping with the underlying intent of Regs.
At the time of purchase, the reward earned by the customer is electronically loaded onto the fuel card and can then be redeemed for gas at any participating stations owned supply by an unrelated third party.
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1.451-4 to talents the edited taxpayer's fuel rewards card program would be consistent with the section's intent to match sales revenues with expenses incurred to generate those revenues.
The IRS reasons that the purpose of the taxpayer's program is to increase sales of its grocery store products, rather than to increase the gas station's sales, and therefore the matching intent of the regulation is met.
1.451-4 in the tax year that the rewards are earned (i.e., the year that the taxpayer's products with linked fuel money are purchased).
Taxpayer's rewards program, the taxpayer cheese in FAA 20180101F is engaged in the trade or business of operating grocery stores and offers a fuel rewards program to its customers.
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You can earn additional Fuel Rewards savings when you shop, dine, book travel and more.
Also, you can earn rewards at select fuel Shell stations when you purchase snacks, beverages, car washes and more.
Although it may lack precedential value, the FAA reflects the IRS's current view that redemption of rewards that is conditioned on an additional purchase of product by the customer constitutes a discount coupon that does not meet the requirements of Regs.